Transcription services are now more widely used in businesses as opposed to a couple of years ago for some of the following reasons;
Getting across to the hard of hearing audience or the deaf
Businesses know no boundaries especially when it comes to physical capabilities. Impairment is not an issue in this day and age; limiting your clientele to only people with certain abilities is a move that could see your business not reach its full potential. That is why transcription services are incorporated in many businesses so as to reach a larger audience.
Avoiding discrimination law suits
Disability is not inability and people with difficulty in hearing or the deaf deserve an equal right to everything. That’s why there are anti-discrimination laws in most parts of the world that may get a business into trouble if they are not using transcription services.
Modern day business is competitive and in most cases, a business may need the client more than the client needs them. Therefore, a business should make is as easy as possible for the client to understand what they are trying to put across. This is where transcription comes in. Seeing, hearing and reading will make whatever a business is trying to pass across ‘stick’.
Accessibility in Sound sensitive environments
Transcription services give a business the advantage of being audible even if the environment restricts it. This is by employing the use of captions in videos or infographics.
Increased video and SEO views
More and more businesses around the world have discovered that indexing by search engines is much easier when you add transcripts. This has translated to a sizeable boost in SEO. More online traffic leads to more business.
Translation into many languages
Transcription services enable a business to reach a larger audience despite language barriers. Transcripts can easily be translated to different languages to help clients understand a message in an advertisement or a visual in an infographic.